Rethinking Marketing: The Entrepreneurial Imperative

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (2nd Edition)

Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (Irwin Management)

Doing Business by the Good Book: Fifty-Two Lessons on Success Sraight from the Bible

Lessons from the Edge: Survival Skills for Starting and Growing a Company

Marketing Plan Handbook (5th Edition)

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Entrepreneurship: Successfully Launching New Ventures (5th Edition)

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers