Rethinking Prestige Branding: Secrets of the Ueber-Brands
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Rethinking Prestige Branding: Secrets of the Ueber-Brands
With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
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