Running for Office as an Online Candidate: Web Strategies for Local Campaigns

UPDATED FOR 2019. Running For Office as an Online Candidate provides a blueprint for using the web to help you win your election. Topics include establishing your personal online identity, creating a social media presence, campaign websites, search optimization, online fundraising, email and online marketing strategies. Today, it’s not a matter of whether you put your campaign online – it’s a matter of HOW you do it. Our goal is to distill the online opportunities, tools, and strategies to reach voters and help build the support necessary to win an election. It's the information you need presented in a clear, easy-to-read format.Topics Include:Creating Your Social Media PresenceCreating a Campaign Facebook AccountCreating a Campaign Twitter AccountCreating a Campaign Google AccountCreating a Campaign YouTube AccountCreating Photo Sharing AccountsSocial Media Don’tsPlanning Your Social Media UpdatesMonitoring Your Online ReputationBrochures and Other Content to ShareOnline Press ReleasesCampaign WebsitesPlanning Your Campaign WebsiteWriting for the WebWebsite Content PreparationWho Will Build Your Site – And How?What To Know About Website HostingSetting Up Search Engine AccountsMeasuring SuccessBuilding Website Traffic and SupportLinking TechniquesPolitical Fundraising OnlineCampaign EmailCampaign Email MarketingOnline Political AdvertisingTying it All TogetherElection Day and BeyondAppendix A - ResourcesAppendix B - Checklists