Sales Force Management: Leadership, Innovation, Technology

Sales Force Management: Leadership, Innovation, Technology
- Routledge
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the bookâ€™s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. Itâ€™s a contemporary classic, fully updated for modern sales management practice.

Pedagogical features include:
- Engaging breakout questions designed to spark lively discussion
- Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom
- Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers
- New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales
- Role Plays that enable students to learn by doing
- A selection of comprehensive sales management cases on the companion website
A companion website features an instructorâ€™s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ItemPartNumber Illustrated
UnitCount 1
EANs 9781138951723
ReleaseDate 0000-00-00

Country	USA
Brand	Routledge
Manufacturer	Routledge
Binding	Paperback
ItemPartNumber	Illustrated
UnitCount	1
EANs	9781138951723
ReleaseDate	0000-00-00

Sales Force Management: Leadership, Innovation, Technology

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