Salvadoran Imaginaries: Mediated Identities and Cultures of Consumption (Latinidad: Transnational Cultures in the United States)

In Salvadoran Imaginaries, Cecilia M. Rivas takes us on a journey through twenty-first century El Salvador and to the diverse range of sites where the nation’s postwar identity is being forged. Combining field ethnography with media research, Rivas deftly toggles between the physical spaces where the new El Salvador is starting to emerge and the virtual spaces where Salvadoran identity is being imagined, including newspapers, literature, and digital media. This interdisciplinary approach enables her to explore the multitude of ways that Salvadorans negotiate between reality and representation, between local neighborhoods and transnational imagined communities, between present conditions and dreams for the future.

Everyday life in El Salvador may seem like a simple matter, but Rivas digs deeper, across many different layers of society, revealing a wealth of complex feelings that the nation’s citizens have about power, opportunity, safety, migration, and community. Filled with first-hand interviews and unique archival research, Salvadoran Imaginaries offers a fresh take on an emerging nation and its people.