Segmentation & Positioning for Strategic Marketing Decisions

Processing Data: The Survey Example (Quantitative Applications in the Social Sciences)

Unidimensional Scaling (Quantitative Applications in the Social Sciences)

Interpreting and Using Regression (Quantitative Applications in the Social Sciences, No. 29)

Introduction to Factor Analysis: What It Is and How To Do It (Quantitative Applications in the Social Sciences)

Factor Analysis: Statistical Methods and Practical Issues (Quantitative Applications in the Social Sciences)

Summated Rating Scale Construction: An Introduction (Quantitative Applications in the Social Sciences)

What Got You Here Won't Get You There: How Successful People Become Even More Successful

Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research

Group Dynamics and Team Interventions: Understanding and Improving Team Performance