Selling Destinations: Geography for the Travel Professional

Selling Destinations: Geography for the Travel Professional
- Product Details: Paperback: 543 pages
- Publisher: Delmar Cengage Learning; 4 edition (July 18, 2004
- Language: English, ISBN-10: 1401819826, ISBN-13: 978-1401819828
- Product Dimensions: 10.3 x 9 x 0.8 inches, Shipping Weight: 2.5 pounds, Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: #415,695 in Books (See Top 100 in Books)
Selling Destinations offers a fresh approach to teaching and learning travel geography. Following an introductory overview, the text is divided into six parts, covering major travel destinations around the world. The most popular locations visited by Americans receive detailed treatment in chapters of their own. Secondary destinations merit several pages or paragraphs in special potpourri chapters specific to each region. This text makes the study of geography academically rigorous and fun. It uses magazine-style prose, two-color highlighting, lists, headings, subheadings, graphs, tables, photos, case studies and application activities to teach, clarify and reinforce the information. More than 300 visual elements enliven the material presented. They are attractively presented in the form of maps; FYI, Travel Trivia and Margin Notes boxes; climate charts; and grid boxes identifying the types of people who are attracted to major destinations. These essential elements help the student retain much more information than they would with a traditional textbook. The sales-geography philosophy is supported by essential information that will help travelers make the most of their experiences. It fully addresses such topics as travel to the destination, local modes of transportation, trip highlights and day trips, lodging options and allied destinations. Sales strategies focus on extra services that yield extra income for almost all travel professionals. Each chapter closes with a map activity testing knowledge of geographic locations and their attractions, a case study to apply the knowledge learned to hypothetical travelers and a creative activity that challenges the student to find an innovative solution to a hypothetical situation. These activities lend themselves well to in-class group discussions.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Paperback
ItemPartNumber 9781401819828
EANs 9781401819828
ReleaseDate 0000-00-00

Country	USA
Brand	Cengage Learning
Manufacturer	Cengage Learning
Binding	Paperback
ItemPartNumber	9781401819828
EANs	9781401819828
ReleaseDate	0000-00-00

Selling Destinations: Geography for the Travel Professional

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