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Sensory Marketing

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Sensory Marketing

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber Illustrated
ReleaseDate 2009-06-09
UnitCount 1
Format Illustrated
EANs 9780230576575

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