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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.

Country	USA
Binding	Paperback
EAN	9780521497800
Edition	First Edition
ISBN	0521497809
Label	Cambridge University Press
Manufacturer	Cambridge University Press
NumberOfItems	1
NumberOfPages	200
PublicationDate	1995-09-29
Publisher	Cambridge University Press
Studio	Cambridge University Press
ReleaseDate	0000-00-00

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