☰

Business & Money

Management & Leadership

Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
- New
- Mint Condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
- No quibbles returns
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber Refer to Sapnet.
ReleaseDate 2006-09-29
UnitCount 1
Format Illustrated
EANs 9780230006607

You might also like...

Lean Hospitals: Improving Quality, Patient Safety, and Employee Engagement, Third Edition

Lean Hospitals: Improving Quality, Patient Safety, and Employee Engagement, Third Edition

On the Mend: Revolutionizing Healthcare to Save Lives and Transform the Industry

On the Mend: Revolutionizing Healthcare to Save Lives and Transform the Industry

High Performance Healthcare: Using the Power of Relationships to Achieve Quality, Efficiency and Resilience

High Performance Healthcare: Using the Power of Relationships to Achieve Quality, Efficiency and Resilience

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Managerial Accounting

Managerial Accounting

Power, Politics, and Universal Health Care: The Inside Story of a Century-Long Battle

Power, Politics, and Universal Health Care: The Inside Story of a Century-Long Battle

Medical Liability in a Nutshell (Nutshells)

Medical Liability in a Nutshell (Nutshells)

Principles of Corporate Finance (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate) (The Mcgraw-hill/Irwin Series in Finance, Insureance, and Real Estate)

Principles of Corporate Finance (The Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate) (The Mcgraw-hill/Irwin Series in Finance, Insureance, and Real Estate)

The Goldilocks Challenge: Right-Fit Evidence for the Social Sector

The Goldilocks Challenge: Right-Fit Evidence for the Social Sector

The Southwest Airlines Way

The Southwest Airlines Way