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Services Marketing

R 2,236

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Services Marketing

"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Country	USA
Author	Valarie A. Zeithaml
Binding	Paperback
EAN	9780071086967
Edition	Sixth
ISBN	007108696X
Label	McGraw Hill Higher Education
Manufacturer	McGraw Hill Higher Education
NumberOfItems	1
NumberOfPages	704
PublicationDate	2012
Publisher	McGraw Hill Higher Education
Studio	McGraw Hill Higher Education
ReleaseDate	0000-00-00

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