So, What's the Bottom Line?: 76 Proven Marketing Tips &

So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand

Most people fail to see the correlation between â€œbusinessâ€ and â€œbrains.â€ For Yitzchok Saftlas, master of marketing, it seems readily transparent.
During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, Whatâ€™s the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group.
Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, Whatâ€™s the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution.
The stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clientsâ€™ priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious.
Wise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlasâ€™s acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line.
Country USA
Brand Morgan James Publishing
Manufacturer Morgan James Publishing
Binding Paperback
ItemPartNumber black & white illustrations
UnitCount 1
EANs 9781630475246
ReleaseDate 0000-00-00

Country	USA
Brand	Morgan James Publishing
Manufacturer	Morgan James Publishing
Binding	Paperback
ItemPartNumber	black & white illustrations
UnitCount	1
EANs	9781630475246
ReleaseDate	0000-00-00

So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand

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