Social Media Marketing: A Strategic Approach
Product ID: 0538480874
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Product Description
Social Media Marketing: A Strategic Approach
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
Technical Specifications
Country
USA
Brand
Cengage Learning
Manufacturer
Cengage Learning
Binding
Paperback
ItemPartNumber
illustrations
UnitCount
1
EANs
9780538480871









