Special Events: A New Generation and the Next Frontier
Product Description
Special Events: A New Generation and the Next Frontier
This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.
Technical Specifications
You might also like
Professional Event Coordination
Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
The Event Marketing Handbook: Beyond Logistics & Planning
Special Events: Creating and Sustaining a New World for Celebration, (7th Edition)
Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion
How to Start a Home-Based Event Planning Business (Home-Based Business Series)
The Accidental Creative: How to Be Brilliant at a Moment's Notice
The Bar and Beverage Book, 5th Edition
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Art of the Event: Complete Guide to Designing and Decorating Special Events