Status Update: Celebrity, Publicity, and Branding in the

Status Update: Celebrity, Publicity, and Branding in the Social Media Age
- Used Book in Good Condition
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet,Â technology insider Alice Marwick contends in this insightfulÂ book, â€œWeb 2.0â€ only encouraged a preoccupation with status and attention. Her original researchâ€”which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalistsâ€”explores the culture and ideology of San Franciscoâ€™s tech community in the period between the dot com boom and the App store, when the city was the worldâ€™s center of social media development.
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Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniquesâ€”such as self-branding, micro-celebrity, and life-streamingâ€”to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
Country USA
Brand Yale University Press
Manufacturer Yale University Press
Binding Hardcover
ItemPartNumber YES8828793
UnitCount 1
EANs 9780300176728
ReleaseDate 0000-00-00

Country	USA
Brand	Yale University Press
Manufacturer	Yale University Press
Binding	Hardcover
ItemPartNumber	YES8828793
UnitCount	1
EANs	9780300176728
ReleaseDate	0000-00-00

Status Update: Celebrity, Publicity, and Branding in the Social Media Age

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