Strategic Advertising Management
Product Description
Strategic Advertising Management
- Used Book in Good Condition
Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "how advertising works," discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.
Technical Specifications
You might also like
Marketing 3.0: From Products to Customers to the Human Spirit
Organization Theory: Modern, Symbolic, and Postmodern Perspectives
HBR's 10 Must Reads on Strategic Marketing
Controversies in Contemporary Advertising
Theorizing Crisis Communication
The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice (Communication (Routledge Paperback))
Social Media Communication: Concepts, Practices, Data, Law and Ethics
Ethics in Public Relations: Responsible Advocacy
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)