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Business & Money

Management & Leadership

Systems & Planning

Strategic Brand Management

Not Available / Digital Item

Strategic Brand Management

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsâ€“and thus improving the long-term profitability of specific brand strategies.

Country	USA
Author	Kevin Lane Keller
Binding	Kindle Edition
Edition	4
EISBN	9780132758055
Format	Kindle eBook
Label	Pearson
Manufacturer	Pearson
NumberOfPages	600
PublicationDate	2012-09-10
Publisher	Pearson
ReleaseDate	2012-09-10
Studio	Pearson

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