Strategic Management and Competitive Advantage: Concepts and Cases

Strategic Management and Competitive Advantage: Concepts and Cases

Product ID: 0136094589 Condition: New

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Product Description

Strategic Management and Competitive Advantage: Concepts and Cases

  • Used Book in Good Condition

Core strategic management concepts without the excess.  

What Is Strategy and the Strategic Management Process?; Evaluating a Firm€s External Environment; Evaluating a Firm€s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy

For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.

Technical Specifications

Country
USA
Brand
Brand: Prentice Hall
Manufacturer
Pearson College Div
Binding
Hardcover
UnitCount
1
EANs
9780136094586