Strategic Management and Competitive Advantage: Concepts and Cases

Strategic Management and Competitive Advantage: Concepts and Cases

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Product Description

Strategic Management and Competitive Advantage: Concepts and Cases

  • Used Book in Good Condition

Core strategic management concepts without the excess.  

What Is Strategy and the Strategic Management Process?; Evaluating a Firm€s External Environment; Evaluating a Firm€s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy

For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.

Technical Specifications

Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson College Div
Binding
Hardcover
Height
10.75
Length
8.25
Weight
2.8990787453
Width
1.25
NumberOfItems
1