Strategic Thinking for Advertising Creatives

Strategic Thinking for Advertising Creatives
- Used Book in Good Condition
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.

Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.

Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives

Country USA
Brand Laurence King
Manufacturer Laurence King Publishing
Binding Paperback
ItemPartNumber 9781780672731
ReleaseDate 2013-10-22
UnitCount 1
EANs 9781780672731

Country	USA
Brand	Laurence King
Manufacturer	Laurence King Publishing
Binding	Paperback
ItemPartNumber	9781780672731
ReleaseDate	2013-10-22
UnitCount	1
EANs	9781780672731

Strategic Thinking for Advertising Creatives

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