Strategy and the Business Landscape
Product ID: 0136015557
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Product Description
Strategy and the Business Landscape
KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.
Technical Specifications
Country
USA
Brand
PEARSON EDUCATION
Manufacturer
Pearson
Binding
Paperback
ItemPartNumber
9780136015550
UnitCount
1
EANs
9780136015550









