Successful Partnerships and Strategic Alliances: A journey

Successful Partnerships and Strategic Alliances: A journey into the how and why of partnerships & strategic alliances including a roadmap to navigate them to success

Business partnerships and alliances are an increasing important strategic way to help organizations grow. In 1998 Yves Doz and Gary Hamel already wrote â€œNo Company can go it aloneâ€ as the opening statement of their book â€œAlliance Advantageâ€. Today this is more applicable than ever. The challenge is to do alliances in a successful way. They bring a different dynamic than organic growth, with less control and more need for trust.

This book takes you on an introduction journey into the topic of strategic alliances. It explains why a structured approach enhances the chances for success and it gives an introduction on how best to approach these partnerships and alliances.

Successful Partnerships and Strategic Alliances: A journey into the how and why of partnerships & strategic alliances including a roadmap to navigate them to success