Successful Social Media and Ecommerce Strategies in the Wine

Successful Social Media and Ecommerce Strategies in the Wine Industry

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber 26 tables, 21 figures
ReleaseDate 2015-12-22
UnitCount 1
Format Illustrated
EANs 9781137602978

Successful Social Media and Ecommerce Strategies in the Wine Industry