The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Positioning: The Battle for Your Mind

Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

The Brand Gap: Revised Edition (AIGA Design Press)

Real Influence: Persuade Without Pushing and Gain Without Giving In

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All