The B Corp Handbook, Second Edition: How You Can Use Business

The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

"The B Corp Handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success." -Paul Polman, CEO, Unilever

B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference.

While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.
Country USA
Brand Berrett-Koehler
Manufacturer Berrett-Koehler Publishers
Binding Paperback
ItemPartNumber 9781523097531
Color Grey
ReleaseDate 2019-04-23
UnitCount 1
EANs 9781523097531

Country	USA
Brand	Berrett-Koehler
Manufacturer	Berrett-Koehler Publishers
Binding	Paperback
ItemPartNumber	9781523097531
Color	Grey
ReleaseDate	2019-04-23
UnitCount	1
EANs	9781523097531

The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

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