The Complete Guide to Competitive Intelligence (Fifth Edition)

The Complete Guide to Competitive Intelligence (Fifth Edition)

The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 168-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.
Country USA
Manufacturer Leading Edge Publications
Binding Hardcover
EANs 9780966321951
ReleaseDate 0000-00-00

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