The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions

Survey Research Methods (Applied Social Research Methods)

Mass Media Research: An Introduction

Designing Quality Survey Questions

Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

Concepts in Strategic Management and Business Policy (14th Edition)

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Scale Development: Theory and Applications (Applied Social Research Methods)

Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method

Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams