The Designing for Growth Field Book: A Step-by-Step Project

The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

In the field book, Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske guide readers through the design process with reminders of key D4G takeaways as they progress. Readers learn to identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. This second edition is suitable for projects in business, nonprofit, and government contexts, with all-new tools, practical advice, and facilitation tips. A new introduction discusses the relationship between strategy and design thinking.
Country USA
Brand Columbia University Press
Manufacturer Columbia Business School Publishing
Binding Paperback
ItemPartNumber 34933442
UnitCount 1
Format Illustrated
EANs 9780231187893
ReleaseDate 2019-04-09

Country	USA
Brand	Columbia University Press
Manufacturer	Columbia Business School Publishing
Binding	Paperback
ItemPartNumber	34933442
UnitCount	1
Format	Illustrated
EANs	9780231187893
ReleaseDate	2019-04-09

The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing)