The Executive's Guide to Enterprise Social Media Strategy: How

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (Wiley and SAS Business Series)

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.
Country USA
Binding Kindle Edition
Edition 1
EISBN 9781118005224
Format Kindle eBook
Label Wiley
Manufacturer Wiley
NumberOfPages 225
PublicationDate 2010-12-07
Publisher Wiley
ReleaseDate 2010-12-07
Studio Wiley

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (Wiley and SAS Business Series)