The Fall of Advertising and the Rise of PR: How Publicity and Credibility Build Modern Brands Better Than Traditional Marketing

Visual Hammer: Nail your brand into the mind with the emotional power of a visual

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Positioning: The Battle for Your Mind

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest