The Future of Excellence in Public Relations and Communication

The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examiningÂ best practices in the public relations field.Â In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed.Â They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage.Â Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Â Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
Country USA
Binding Paperback
EAN 9780805855968
ISBN 0805855963
Label Routledge
Manufacturer Routledge
NumberOfItems 1
NumberOfPages 656
PublicationDate 2006-06-29
Publisher Routledge
ReleaseDate 2006-08-08
Studio Routledge

Country	USA
Binding	Paperback
EAN	9780805855968
ISBN	0805855963
Label	Routledge
Manufacturer	Routledge
NumberOfItems	1
NumberOfPages	656
PublicationDate	2006-06-29
Publisher	Routledge
ReleaseDate	2006-08-08
Studio	Routledge

The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)

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