The Google Story (2018 Updated Edition): Inside the Hottest

The Google Story (2018 Updated Edition): Inside the Hottest Business, Media, and Technology Success of Our Time

The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Googleâ‚¬s founding with analysis of its most recent bold moves to redefine the worldâ‚¬"and its even more ambitious plans for the future.

Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, â‚¬Å“change the worldâ‚¬Â through a powerful search engine that would organize every bit of information on the Web for free.Â The Google StoryÂ takes you deep inside the companyâ‚¬s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the foundersâ‚¬ guiding mantra: DONâ‚¬T BE EVIL.

Praise forÂ The Google Story

â‚¬Å“[The authors] do a fine job of recounting Googleâ‚¬s rapid rise and explaining its search business.â‚¬Ââ‚¬"The New York Times

â‚¬Å“An intriguing insider view of the Google culture.â‚¬Ââ‚¬"Harvard Business Review

â‚¬Å“An interesting read on a powerhouse company . . . If you havenâ‚¬t read anything about one of todayâ‚¬s most influential companies, you should. If you donâ‚¬t readÂ The Google Story,Â youâ‚¬re missing a few extra treats.â‚¬Ââ‚¬"USA Today

â‚¬Å“Fascinating . . . meticulous . . . never bogs down.â‚¬Ââ‚¬"Houston Chronicle
Country USA
Brand Bantam
Manufacturer Bantam
Binding Paperback
ItemPartNumber 9780385342735
Color White
ReleaseDate 2008-09-23
UnitCount 1
Format Illustrated
EANs 9780385342735

Country	USA
Brand	Bantam
Manufacturer	Bantam
Binding	Paperback
ItemPartNumber	9780385342735
Color	White
ReleaseDate	2008-09-23
UnitCount	1
Format	Illustrated
EANs	9780385342735

The Google Story (2018 Updated Edition): Inside the Hottest Business, Media, and Technology Success of Our Time

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