The Great Race: The Global Quest for the Car of the Future

The Great Race: The Global Quest for the Car of the Future

The Great Race recounts the exciting story of a century-long battle among automakers for market share, profit, and technological dominanceâ€”and the thrilling race to build the car of the future.

The worldâ€™s great manufacturing juggernautâ€”the $3 trillion automotive industryâ€”is in the throes of a revolution. Its future will include cars Henry Ford and Karl Benz could scarcely imagine. They will drive themselves, wonâ€™t consume oil, and will come in radical shapes and sizes. But the path to that future is fraught. The top contenders are two traditional manufacturing giants, the US and Japan, and a newcomer, China.

Team America has a powerful and little-known weapon in its arsenal: a small group of technology buffs and regulators from California. The story of why and how these men and women could shape the futureâ€”how you move, how you work, how you live on Earthâ€”is an unexpected tale filled with unforgettable characters: a scorned chemistry professor, a South African visionary who went for broke, an ambitious Chinese ex-pat, a quixotic Japanese nuclear engineer, and a string of billion-dollar wagers by governments and corporations.

â€œTo explain the scramble for the next-generation autoâ€”and the roles played in that race by governments, auto makers, venture capitalists, environmentalists, and private inventorsâ€”comes Levi Tillemannâ€™s The Great Raceâ€¦Mr. Tillemann seems ideally cast to guide us through the big ideas percolating in the worldâ€™s far-flung workshops and labsâ€ (The Wall Street Journal). His account is incisive and riveting, explaining how America bounced back in this global contest and what it will take to command the industrial future.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Paperback
ReleaseDate 2016-01-19
UnitCount 1
EANs 9781476773506

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster
Binding	Paperback
ReleaseDate	2016-01-19
UnitCount	1
EANs	9781476773506

The Great Race: The Global Quest for the Car of the Future

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