The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

Hero Within - Rev. & Expanded Ed.: Six Archetypes We Live By

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

You Can't Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training's 7-Step System for Successful Selling