The Hot House: Italian New Wave Design (English and Italian

The Hot House: Italian New Wave Design (English and Italian Edition)

The Hot House is in part a manifesto and in part a noncanonical history of the most progressive and heretical experiments in the applied arts and design. Covering two centuries of avant-garde designs, but concentrating on the 1950s to the present, the book looks at architecture and urban design as well as graphic, interior, exhibit, industrial, and fashion design. It discusses the role that such magazines as Casabella, Domus, and Modo have played on this lively front, and provides an insider's view of such figures and groups as Alessandro Mendini, Gaetano Pesce, Alychmia, Global Tools, Michele De Lucchi, Ettore Sottsass, andâ€”the design world's hot new movementâ€”Memphis. It also elucidates such concepts as banal design, soft design, radical architecture, and color cultures, and relates these and other design developments to social and political issues.

Protagonist of many of these experiments, Andrea Branzi calls for a theory and practice in which the old methods and instrumentsâ€”pencil, square, and compassâ€”are rendered obsolete, and the formal commandments of modernismâ€”comfort, function, and styleâ€”are banished. If Branzi's vision of the new domestic landscape bears any relation to the future home, the places we live and objects around us are on the verge of being radically transformed.

The Hot House dramatically expands the theoretical and operative limits of design. While precedents to Il Nuovo Design (The New Design) can be found in everything from Art Deco to De Stijl to Pop Art to California funk, Italy is the center of this new phenomenon and the "hot house" of its most intense activity. Beginning in the 1960s, there emerged a number of design studios that went by names like Archizoom, 9999, Superstudio, and UFO; their products redefined the basic architecture of furniture and clothing and polemicized an entire discipline.
Country USA
Brand MIT Press
Manufacturer Mit Pr
Binding Hardcover
EANs 9780262022118
ReleaseDate 0000-00-00

Country	USA
Brand	MIT Press
Manufacturer	Mit Pr
Binding	Hardcover
EANs	9780262022118
ReleaseDate	0000-00-00

The Hot House: Italian New Wave Design (English and Italian Edition)

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