The Idea Agent: The Handbook on Creative Processes

The Idea Agent: The Handbook on Creative Processes

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniquesÂ forÂ innovation to provide readers with a varied toolbox of proven idea management methodology.Â FromÂ discussing how to identify a problem or opportunity, to describing techniques for idea creation,Â it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
UnitCount 1
EANs 9780415824149
ReleaseDate 0000-00-00

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