The International Brand Valuation Manual: A complete overview

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This â€œone-stopâ€ source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.
The book:

- Provides a thorough overview of all the tools available for the brand valuation practitioner.

- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.

- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.

- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.

Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber 26177194
ReleaseDate 2009-08-14
UnitCount 1
Format Illustrated
EANs 9780470740316

Country	USA
Brand	Wiley
Manufacturer	Wiley
Binding	Hardcover
ItemPartNumber	26177194
ReleaseDate	2009-08-14
UnitCount	1
Format	Illustrated
EANs	9780470740316

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

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