The Lab: Creativity and Culture

The Lab: Creativity and Culture
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Never has the spirit of innovation been more highly valued than today. Around the world, people see the hard-to-teach skills of creativity as the lifeblood of cultural change and the engine of economic development. In The Lab, David Edwards presents a blueprint for revitalizing labs with "artscience"? creative thought that erases conventional boundaries between art and science?to produce innovations that otherwise might never see the light of day. At the heart of The Lab is "cultural incubation," whereby ideas translate with free-wheeling public exchange through a kind of innovation funnelâ‚¬"from educational settings (as in The Lab at Harvard University), to cultural settings (as at Le Laboratoire in Paris and elsewhere), to realizations as innovative products or humanitarian initiatives (within LaboGroup and other translation labs around the globe). With examples ranging from breathable chocolate (Le Whif) to contemporary art installations that explore the neuroscience of fear, Edwards shows how a measured-risk, seed-investment, mentorship-focused network of labs can allow exotic, unexpected ideas to flourish without being killed off at the first hint of impracticality. Unique to the innovation funnel is how creator risk is encouraged but also managed by mentors and others in each lab, so that the most daring ideasâ‚¬"lighting African villages with microbiotic lamps, or cleaning the air with plant-based filtersâ‚¬"can emerge within passionate and sometimes inexperienced creative bands. Lively and engaging, replete with anecdotes that bring Edwards's unique personal experience in developing artscience labs to life, The Lab approaches innovation from exciting new angles, finding invigorating ways to repurpose our most creative assetsâ‚¬"in scientific exploration, artistic imagination, and business model-building. David Edwards teaches at Harvard University in the School of Engineering and Applied Sciences. His creative work is described at www.davidideas.com.
Country USA
Brand Harvard University Press
Manufacturer Harvard University Press
Binding Hardcover
ItemPartNumber 10 b&w halftones
UnitCount 1
EANs 9780674057197
ReleaseDate 2010-11-30

Country	USA
Brand	Harvard University Press
Manufacturer	Harvard University Press
Binding	Hardcover
ItemPartNumber	10 b&w halftones
UnitCount	1
EANs	9780674057197
ReleaseDate	2010-11-30

The Lab: Creativity and Culture

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