The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Jossey-Bass Leadership Series)

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

• Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
• The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
• Stephen Denning offers a hands-on guide to unleash the power of the business narrative.