The MSP’S Survival Guide To Co-Managed IT Services: A Crotchety Old Geek’s Road Map on Marketing, Selling and Providing Managed Services to Organizations with Existing IT Staff (CoMITs)

Can Managed Service Providers (MSPs) work with internal IT departments? Historically the answer has been “no way.” But it can be done without recreating your traditional MSP offerings. An MSP can directly market to organizations having IT departments. And create a unique selling proposition in an industry where many MSPs risk becoming a commodity.By creating a mutually supportive relationship between the Internal IT employees and your MSP organization, both parties benefit, building a strong relationship. And you can do this without reinventing your existing MSP practice, by adapting your existing MSP organization to concurrently offer CoMITs and traditional MSP services. This book breaks CoMITs down into 4 sections, Introduction and Definition, Marketing, Selling, and Delivering.