The Market Research Toolbox: A Concise Guide for Beginners

The Market Research Toolbox: A Concise Guide for Beginners Second Edition
- Used Book in Good Condition
If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.Â Â
Country USA
Brand Sage Publications
Manufacturer SAGE Publications, Inc
Binding Paperback
UnitCount 1
EANs 9781412913195
ReleaseDate 0000-00-00

The Market Research Toolbox: A Concise Guide for Beginners Second Edition