☰

The Marketing Era

R 2,072

or 4 x payments of R518.00 with Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

The Marketing Era

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ReleaseDate 2003-10-11
UnitCount 1
EANs 9780415945448

Customers who purchased this also purchased....

40 Pcs Hair Clips Women Styling, Alligator Metal Hair Clips, Hair Pin Curl Rollers Clips, 34 Pcs 3.5"Duckbill Sectioning Hair Clips and 6 Pcs 2.3"No Crease Clips

Kitsch Banana Clips For Women - Retro 80s Style Banana Hair Clips | Secure & Durable, No Crease Hair Accessories for Women | Styling, Ponytails & Updos | Ideal Gifts for Women - Black & Tort, 2pcs

D 6 Pcs Creaseless Hair Clips No bend No Crease Hair Clip Makeup Clips for Women and Girls Flat Hair Clips for Hairstyling Salon Golden Handle

DEPOKA Matte Hair Clips for Women and Girls - Rectangle and Double Row Small Claw Clips for Thin/Medium Fine Hair - Nonslip Jaw Clips (Beige, Khaki, Brown, Black)

HH&LL Hair Clips for Women – Wide Teeth & Double-Hinged Design – Alligator Styling Sectioning Clips of Professional Hair Salon Quality - 10Pack (Mixing)

Kitsch Metal Hair Clips for Women - Durable & Elegant Metal Claw Clips, Perfect for Everyday Use & Special Occasions | Ideal Gifts for Women - Gold, 1 Pc

Goody Small Basic Half-Claw Hair Clips, 12-Count – 3-Prong Claw Clips for All Hair Types, Neutral Colors (Black, Tortoise, Clear), SlideProof Grip for All-Day Hold

Cracking the Communication Code: The Secret to Speaking Your Mate's Language

Country	USA
Brand	Routledge
Manufacturer	Routledge
Binding	Paperback
ReleaseDate	2003-10-11
UnitCount	1
EANs	9780415945448