The Material Child: Growing up in Consumer Culture

The Material Child: Growing up in Consumer Culture
- Used Book in Good Condition
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?

The Material Child provides a comprehensive critical overview of debates about childrenâ€™s changing engagement with the commercial market. It moves from broad overviews of the theory and history of childrenâ€™s consumption to insightful case studies of key areas such as obesity, sexualisation, childrenâ€™s broadcasting and education.

In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates childrenâ€™s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of childrenâ€™s power and autonomy.

Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.
Country USA
Brand Wiley
Manufacturer Polity
Binding Paperback
ReleaseDate 2011-09-02
UnitCount 1
EANs 9780745647715

Country	USA
Brand	Wiley
Manufacturer	Polity
Binding	Paperback
ReleaseDate	2011-09-02
UnitCount	1
EANs	9780745647715

The Material Child: Growing up in Consumer Culture

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