The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you€re pursuing a fundamentally flawed opportunity you€re heading for failure. So before spending time and money on a new enterprise it€s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.
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The new edition of this best-selling book features:
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€ A new version of the 7 domains model.
€ Updated case studies that reflect the changes that have happened in the last four years.
€ Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.
€ A new author run companion website for readers to access extra information.
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