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The New Positioning: The Latest on the World's #1 Business Strategy

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The New Positioning: The Latest on the World's #1 Business Strategy

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Country USA
Manufacturer McGraw-Hill Education
Binding Paperback
UnitCount 1
EANs 9780070653283
ReleaseDate 0000-00-00

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