The New Strategic Thinking

The New Strategic Thinking

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies
In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robertâ‚¬s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your companyâ‚¬s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Hardcover
ItemPartNumber 43187-11044
ReleaseDate 2005-07-20
UnitCount 1
EANs 9780071462242

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