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The PDMA ToolBook 2 for New Product Development

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The PDMA ToolBook 2 for New Product Development

This book covers all aspects of product development, from thecreation of the concept through development and design to the finalproduction, marketing, and service. The contributors are members ofthe Product Development and Management Association (PDMA) and comefrom such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand,and Oscar Mayer. The perfect follow-up to the successful handbookby the same organization.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
UnitCount 1
EANs 9780471479413
ReleaseDate 0000-00-00