The Perfect Meal: The Multisensory Science of Food and Dining
Product ID: 1118490827
Condition: New
Payflex: Pay in 4 interest-free payments of R411.25. Read the FAQ
Product Description
The Perfect Meal: The Multisensory Science of Food and Dining
The authors of The Perfect Meal examine all of the elements that contribute to the diners experience of a meal (primarily at a restaurant) and investigate how each of the diners senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diners overall experience.
Examples are:
- the colour of the plate (visual)
- the shape of the glass (visual/tactile)
- the names used to describe the dishes (cognitive)
- the background music playing inside the restaurant (aural)
Novel approaches to understanding the diners experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.
2015 Popular Science Prose Award Winner.Technical Specifications
Country
USA
Brand
Wiley-Blackwell
Manufacturer
Wiley-Blackwell
Binding
Paperback
ItemPartNumber
40742680
UnitCount
1
UPCs
884736432485
EANs
9781118490822









