The Power of Licensing: Harnessing Brand Equity: Harnessing

The Power of Licensing: Harnessing Brand Equity: Harnessing Brand Equity

As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk's clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.
Country USA
Brand American Bar Association
Manufacturer Ankerwycke
Binding Hardcover
ReleaseDate 2018-10-07
UnitCount 1
EANs 9781641051644

The Power of Licensing: Harnessing Brand Equity: Harnessing Brand Equity