The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Product Description
The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
- Used Book in Good Condition
Thoroughly updated with information on Internet-based PR campaigns
The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicistsÂÂ--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
Technical Specifications
You might also like
Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement
On Deadline: Managing Media Relations, Fifth Edition
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work
Get on TV!: The Insider's Guide to Pitching the Producers and Promoting Yourself